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Fancy joining us at The Social Media Results For PR & Comms ConferenceEngage & Deliver? Get Advanced Updates On Twitter, Facebook, Instagram, Snapchat & More!

Social Media Results For PR & Comms Conference: Trend-Led Content, Cutting-Edge Monetisation Strategies, Next-Level Measurement & Impactful, Integrated Channel Strategies From Facebook To Twitter To Instagram & New Emerging Channels For Now & The Future

A One-Day, Industry-Led Conference & Networking Event, 23rd November 2016, Museum of London Docklands, London. Download The Brochure Here. prcomms2016_speakerhorizontal_3

Create Engaging & Innovative Social Media Content With Winning PR & Comms Strategies That Embrace the Hottest Future Trends & Drive Results:

  1. Captivate, Influence & Excite Worldwide! Cutting-Edge Engagement & Content Strategies: Maximise your reach and brand awareness with innovative, engaging content
  2. Monetise Twitter & Facebook Trends & Innovations: Harness the latest platform developments and advertising opportunities to keep engaging and influencing
  3. Prove ROI. Win Buy-In: Next-level tools and monitoring strategies to demonstrate value and secure senior stakeholder buy-in
  4. Fresh, Impactful Instagram & Snapchat Strategies: Create a strong brand presence and stay ahead of the competition with clever, hard-hitting strategies
  5. Strategic Multi-Channel Integration: Develop consistent cut-through campaigns across multiple platforms and teams to drive brand awareness and conversions
  6. What’s New & What’s Next – New Trends & New Platforms For Engaging PR & Comms Strategies: Examine the emerging channels and future trends that are worth investing in
  7. Impactful Videos: Utilise successful video formats and hot trends to really grab your audience’s attention
  8. Dealing With Disaster! Effective Responses To Social Media Crises: Tips and tricks for handling social media crises to protect brand reputation and diffuse negativity
  9. Working With Key Influencers For Maximum Impact: Get the right journalists and influencers on board with your PR and comms strategy for increased social media ROI

PLUS! The Social Media Results For PR & Comms Conference Features:

  • 26 Senior PR & Communications Professionals From Industry-Leading Brands
  • 1 Inspiring Day
  • 7 Years At The Forefront Of The Market Uniquely Focused On PR & Comms
  • 98% Average Delegate Satisfaction Rating (over 5 years)
  • 83%+ Average Senior, Client-Side Audience (based on previous marcomms events)
  • 2 Facilitated Discussions & Peer Brainstorming Exchanges: A) Team Management & Strategy B) Periscope
  • 10 Unfacilitated Discussions & Peer Brainstorming Exchanges: A) Advertising & Paid Social B) Buy-In C) Internal Communications D) Customer Service F) Small Budgets G) Yik Yak H) WhatsApp I) YouTube J) LinkedIn
  • 1 Measurement Q&A Panel Discussion
  • 1 Key Influencer Panel Discussion
  • 1 New Platforms & Future Trends Panel Discussion
  • 2 Peer Review Panels
  • 2 Double Perspectives: Engaging Content Strategies & Crisis Comms
  • 2 Case Studies: Multi-Channel Integration & Video
  • 15 In-Depth Sessions Focused On Your Hottest Social Media Topics
  • 2 Conference Chairman & 2 Co-Chairs
  • 1 ‘Meet The Speakers’ Area
  • Facilitated Networking Hosts
  • Open Q&A

Your Latest Social Updates On: Twitter • Facebook • Instagram • Snapchat • Yik Yak • Periscope • WhatsApp • YouTube • Linkedin & More!

Real Insight From 26 Leading Brands In One Exciting Day: Engaging Content Strategies • Measurement & Buy-In • Peer Review Panels • Twitter, Facebook, Instagram & Snapchat • Multi-Channel Integration • New Platforms & Future Trends • Video • Crisis Comms • Emerging Platforms • Key Engaging Influencers & Journalists

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Can you help clients monitor their social media and take their strategies to the next level? For more information on how to get involved, please email partner@prsocialmediaconference.com or call +44(0)20 3479 2299.

Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Social Media For PR & Comms Conference – Engage & Deliver: To view the full conference programme, click here.

08.50 GIC Welcome, Interactive Voting Introduction, Morning Chairman’s Opening Remarks & Co-Chair Introductions

CHAIRMAN
Andy Smith, Head of Media Relations, SantanderPRComms2016_santanderCO-CHAIR
Rob Mansfield, Head of Digital Content, Age UKPRComms2016_rmansfield(ageuk)

09.10 Engage Audiences With Inspirational Content & Advanced Engagement Techniques For Increased Brand Awareness

09.10 Albert Hogan, Director, Group Marketing & Audiences, Penguin Random House
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09.25 Antony Robbins, Director of Communications, Museum of London
PRComms2016_arobbins(MoL)

MEASUREMENT & BUY-IN – Q&A & PANEL DISCUSSION

09.40 Measure Channel Impact With Next-Level Tools & Monitoring Strategies To Prove Social Media Value & Win Senior Stakeholder Buy-In

Kathy Dover, Senior IMC Manager, Garnier UK
PRComms2016_kathydover(garnier)Pete Markey, Brand Communications & Marketing Director, AvivaPRComms2016_pmarkey(aviva)Ben Jefferies, Head of Digital Communications, BP
PRComms2016_bjefferies(BP)
Athar Abidi, Social Media Manager, The British Heart Foundation
PRComms2016_aabidi(BHF
10.10 Bonus Session; Reserved For Exclusive Partner. To get involved in The Social Media Results Conference, please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com for more details.

10.30 Refreshment Break With Informal Discussions:

A) Team Management & Strategy – Successful team strategy and organisation for cohesive PR and comms campaigns

Ruwani Purcell, Head of Campaigns Media & PR, Parkinson’s UK
PRComms2016_rpurcell(parkinsons)
B) Advertising & Paid Social – The debate over organic vs. paid strategy

C) Buy-In – Justifying the value of social media to senior management for budgetary buy-in

D) Internal Communications – Gain easy brand promotion with internal buy-in

E) Customer Service – Meet customer expectations and handle complaints or unreasonable requests

F) Small Budgets – Get maximum impact and engagement without blowing the budget!

PEER REVIEW PANEL – NEW!

11.00 Future Trends & Developments For Engagement, Content, Measurement & Buy-In

CHAIRMAN
Andy Smith, Head of Media Relations, SantanderPRComms2016_santanderCO-CHAIR
Rob Mansfield, Head of Digital Content, Age UKPRComms2016_rmansfield(ageuk)

TWITTER – CASE STUDY

11.20 Monetise Twitter & Evolve Your Platform Strategy With Powerful Advertising & Content

Lucy McHenry, Head of Agency Sales, Twitter
PRComms2016_lucymchenry(twitter)

FACEBOOK – CASE STUDY

11.40 Harness New Innovations To Monetise Facebook For Profitable Campaigns Which Boost The Bottom Line

Shaf Mansour, Head of Digital, Content & Communities, Barnardo’sPRComms2016_smansour(Barnardos)

INSTAGRAM & SNAPCHAT – DELEGATE DEBATE

12.00 Utilise Instagram & Snapchat To Create A Strong Brand Presence & Advertise To Key Audiences For An Impactful Strategy That’s Ahead Of The Competition

12.20 Lunch & Informal Networking For Delegates, Partners & Speakers

12.50 Informal Peer Brainstorming & Platform Debates:

A) Periscope
Helen Lawrence, Head of Creative Agencies, TwitterPRComms2016_helenlawrence(twitter)

B) Yik Yak

C) WhatsApp

D) YouTube

E) LinkedIn

13.20 Afternoon Chair’s Opening Remarks
Stanislas Magniant, Online Communications Director, Western Europe, The Coca-Cola Company

MULTI-CHANNEL INTEGRATION

13.30 Strategies For Successful Multi-Channel, PR & Comms Integration For Consistent Campaigns That Enhance Brand Performance

Alastair Pegg, Marketing Director, The Co-operative Bank
PRComms2016_apegg(co-op)

CASE STUDY

13.50 Join Jaguar Land Rover as they explore their recent PR campaign; the ‘Land Rover Defender’

Chris Thorp, Senior Manager Global PR Communications, Jaguar Land RoverPRComms2016_christhorp(jaguar)

NEW PLATFORMS & FUTURE TRENDS – PANEL DISCUSSION

14.10 Examine The Immediate & Future Platform Developments For On-Trend & Audience-Focused PR & Comms Strategies

Mark Woods, Head of Digital Innovation & Live Social Media, Comic Relief
PRComms2016_markwoods(comic)Giovanni Gribaudo, Group Head of Digital Marketing, Nomad Foods GroupPRComms2016_ggribaudo(nomad)

VIDEO – NEW!

14.30 Creative Video Storytelling: Best-In-Class Tips To Boost Video Impact Across Social Media Platforms & Audiences
Shivvy Jervis, Head of Digital Content & Creator Digital Futures & Trailblazers, Telefónica
PRComms2016_sjervis(telefonica)

FACEBOOK & INSTAGRAM VIDEO – CASE STUDY

14.50 ‘Powerful, Visual Story Telling’: Best-In-Class Video Which Maximises Business Impact Across Social Media Platforms & Audiences
Wayne Bickerton, Agency Partner, Facebook & InstagramPRComms2016_waynebickerton(fb)
15.10 Bonus Session; Reserved For Exclusive Partner. To get involved in The Social Media Results Conference, please call +44 (0)20 3479 2299 or email info@prsocialmediaconference.com for more details.

ENGAGING KEY INFLUENCERS – PANEL DISCUSSION

16.00 Identifying & Engaging Journalists & Influencers For Impactful PR & Comms Campaigns Which Reach Audiences Far & Wide

Louise Hodges, Head of Communications, Europe & Global Campaigns Co-ordinator, TravelzooPRComms2016_lhodges(travelzoo)James Motley, Head of PR, Sky Sports
PRComms2016_jmotley(sky)
Kathy Dover, Senior IMC Manager, Garnier UK
PRComms2016_kathydover(garnier)
Justine Bower, Head of Consumer Communications, UKTV
PRComms2016_jbower(UKTV)
Tim Willis, Associate Features Editor, The Independent
PRComms2016_twillis(independent)

CRISIS – DOUBLE PERSPECTIVE

16.30 Effective Strategies For Social Media Crises To Protect Your Brand Reputation & Manage Negativity

16.30 Helen Needham, Senior Social Media Manager, SantanderPRComms2016_hneedham(santander)

16.45 James Reynolds, Head of Marketing & Communications, RSPB ScotlandPRComms2016_jreynolds(rspb)

PEER REVIEW PANEL – NEW!

17.00 Future Trends For Multi-Channel Integration, New Platforms, Video, Crisis Comms & Influencers

CHAIRMAN
Stanislas Magniant, Online Communications Director, Western Europe, The Coca-Cola Company
PRComms2016_stanislasmagniant(cola)
CO-CHAIR
Paul Morgan, Communications Director, Premiership Rugby
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17.20 Official Close Of Conference & Chair’s Closing Remarks