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Post Office, PROPERCORN & Yorkshire Building Society Have Joined Our Unrivalled Speaker Line-Up!

Discover How To Accelerate Your Digital Performance At The Digital Engagement Manchester ConferenceTrends & Innovations: Innovative, Customer-Led & Results-Driven Engaging Social Media & Digital Comms

Accelerate Your Digital Performance With The Most Business-Critical New Breakthroughs In:
✓ New & Emerging Social Media Platforms ✓ Social Media ROI ✓ Digital Measurement & ROI ✓ Advanced Facebook, Twitter & Instagram ✓ Compelling Content ✓ Future Trends & Innovations ✓ Customer Journey ✓ Digital Brand Presence ✓ Integrated Channel Mix ✓ Optimised Email, Mobile & Website ✓ Targeting & Personalisation ✓ Cost-Effective Strategies ✓ Programmatics ✓ Video ✓ SEO ✓ Bloggers ✓ Embedding Digital. View The Conference Brochure Here.

One-Day, Industry-Led Conference & Networking Event, 22nd September 2016, The Place Aparthotel, Manchester
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Addressing your hottest social media and digital challenges and featuring more brand speakers in one day than any other digital comms conference.

Click Here To View The Programme Page.
Request The Conference Brochure Here.
Secure Your Place Today

Results-Driven, Integrated Strategies To Make The Most Of Multi-Channel Digital Communications For Advanced Customer Engagement & Proven Business Returns:

  1. Monetise Social Media Engagement: Prove the benefits of social media investment with strategies for next-level engagement and measurement across established and emerging channels
  2. Advanced Measurement: Showcase results with the best metrics for measuring ROI and gaining real insight into the impact of your digital engagement
  3. Compelling Content: Drive greater engagement and win customers with audience-focused content strategies
  4. Future Digital Trends & Innovations: Deliver profitable, engaging digital communications – now and in the future
  5. Unlocking Insights Into The Customer Journey: Meet customer demands and deliver high-quality customer experiences
  6. Build Brand Personality In The Digital Space: Optimise brand awareness and reach to achieve a consistent, recognisable brand image across all platforms
  7. Seamlessly Integrate Digital: Drive engagement with a truly multi-channel approach to communications – and see measurable results!
  8. Targeting & Personalisation: Harness customer insights for relevant, impactful communications which drive brand loyalty and boost results
  9. Embed Digital – Within Budget! Cost-effective strategies to deliver high-impact, innovative communications and engage colleagues to embrace the shift to digital
  10. Facebook, Twitter, Instagram: Advanced strategies and innovation
  11. Email, Mobile, Website: Fresh approaches which deliver

PLUS! This Digital Engagement Manchester Conference Features:

  • Exciting Manchester Launch!
  • 23 Senior-Level Speakers From Industry-Leading Brands
  • 1 Unmissable Day
  • 12 In-Depth Sessions Focused On Innovative, Customer-Led & Results-Driven Engaging Social & Digital Communications
  • Interactive Panel Discussion On The Latest Digital Trends & Upcoming Innovations
  • Interactive Delegate Breakout Sessions On Social Media Platforms (Facebook/Twitter/Instagram) & Digital Channels (Email/Mobile/Website)
  • 5 Roundtable Discussions & Peer Brainstorming Exchanges: A) Programmatics: Trends & Results B) Maximising SEO C) Effective Video Strategies D) Working With Bloggers & Vloggers E) Aligning International Markets
  • 2 Conference Chairmen
  • ‘Meet The Speakers’ Area
  • Open Q&A & Interactive Voting
  • Facilitated Networking

Real Insight From 23 Industry-Leading Brands In Just One Day: Social Media Engagement & Results • Social Media Platform Spotlights • Measuring ROI • Engaging Content • Trends & Innovations • The Customer Journey • Brand Presence • Integrating Digital • Channel Spotlights • Targeting & Personalisation • Embedding Digital Cost Effectively!

Group Discounts Available! 4 delegates for the price of 3. Or send 3 and get your third place half price!

Can you help brands accelerate their digital engagement and performance? For more information on how to get involved, please email partner@digitalengagementconference.com or call +44(0)20 3479 2299.

Book your exhibition stand and two delegate passes today for just £2,499 +VAT. Click here to book your stand. Please note that we have a limited amount of exhibition stand space available and stands will be issued on a first-come, first-served basis.

The Digital Engagement Manchester ConferenceTrends & Innovations: To view the full conference programme, click here.

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting
Introduction & Morning Chair’s Opening Remarks

Paul Morris, Head of Digital & Social Media, The Co-operative Group

TRENDS & INNOVATIONS – Q&A PANEL

09.15 Interpreting The Latest Consumer Trends & Exploring Upcoming Innovations To Deliver Profitable, Engaging Digital Communications – Now & In The Future

  • Mary Harper, Head of Customer & Digital Marketing, Standard Life
  • Said Dajani, Head of Digital, Diabetes UK
  • Aidan McLaughlin, Director of International Communications, Indeed.com
  • Robyn Glen, Head of Digital, Slimming World

MONETISING SOCIAL MEDIA ENGAGEMENT

09.45 Adaptable, Value-Driven Strategies For Advanced Engagement Across Established, New & Emerging Social Media Platforms

Darren Jones, Social Media Lead, Post Office

BONUS SESSION

10.05 Case Study
Skip Fidura, Client Services Director, dotmailer

SOCIAL MEDIA PLATFORMS

10.25 Facilitated, Informal Delegate Breakout Discussions

A) FACEBOOK: Fresh Approaches To Fully Integrate Facebook Into Your Campaign Planning & Engage Facebook Audiences With Organic Reach
Andy Thompson, Digital & Social Media Manager, Iceland Foods

B) TWITTER: Innovations For Expanding Your Twitter Presence & Building A Network Of Brand Advocates Through Compelling Content & Interactions
Guest Speaker To Be Announced

C) INSTAGRAM: Top Tips On Engaging Audiences On Instagram & Establishing It As A Brand-Enhancing Platform
Lisa Pearson, Head of Marketing, Blackpool Cluster Merlin Entertainments

10.40 Refreshment Break With Informal, Facilitated Networking

SOCIAL MEDIA CONTENT

11.10 ao.com Case Study: Engaging Social Media Content – Bringing A Boring Category To Life!
Yossi Erdman, Head of Brand & Social Media, ao.com

5 THINGS YOU NEED TO REMEMBER FOR A SMOOTH WEBSITE MIGRATION

11.30 Case Study
Jon Earnshaw, CTO and Co-Founder, Pi Datametrics

SOCIAL MEDIA RESULTS – METRICS

11.50 Key Metrics To Clearly Demonstrate Returns & Prove The Benefits Of Social Media Investment

Richard Bassinder, Social Media Manager Yorkshire Building Society

MEASUREMENT – ROI

12.10 Mastering Tried & Tested Tools & Techniques Which Demonstrate The Value Of Digital For Continued Investment…& Showcase The Results!
Antony Melvin, Head of Digital Development, Silentnight Group

ENGAGING CONTENT

12.30 Driving Greater Engagement With Compelling, Audience-Focused Content Strategies For Long-Term Success & Loyalty
Sue McVie, Strategic Marketing Director, Kerry Foods

12.50 Lunch & Informal Networking For Delegates, Speakers & Partners

13.20 Informal Peer-To-Peer Brainstorming

A) Maximising SEO
Michael Briggs, Head of SEO & Content, Skyscanner

B) Working With Bloggers & Vloggers
Lottie Unwin, Marketing Lead, PROPERCORN

C) Effective Video Strategies
Steve Seddon, Head of Marketing, Digital & Sales, Scenic

D) Programmatics: Trends & Results

E) Aligning International Markets

F)Engaging the Right People through Paid Search
Mark Currass, Regional Sales Manager (UK), Green River Media

13.50 Afternoon Chairman’s Remarks
James Evans, Formerly BGL Group

KEYNOTE

14.00 ASDA’s Perspective On Best-Practice Digital Communications
Nick Bamber, Head of Digital Advertising & Creative, ASDA (Walmart UK)

THE CUSTOMER JOURNEY

14.20 Harnessing Insights Into The Customer Journey To Increase Engagement & Conversions
Thomas Kaiser, Digital Channel Maintenance Manager, Three

DIGITAL BRAND PRESENCE

14.40 Leveraging Digital To Build Brand Personality In The Digital Space: Identifying Your Relevance & Capitalising On It
Amanda Coleman, Head of Corporate Communications, Greater Manchester Police

INTEGRATING DIGITAL

15.00 Beyond An Afterthought: Seamlessly Integrating Digital Into The Wider Mix To Drive Engagement With A Consistent Communications Strategy
Paul Fryer, Group Digital Marketing Manager, Kier Group plc

BONUS SESSION

15.20 Case Study
Craig Murphy, Head of Paid Media, Latitude Group

15.35 Refreshment Break With Informal Delegate Breakout Discussions & Networking

DIGITAL CHANNELS

A) EMAIL – Next-Level Approaches For Targeted, Integrated Email Marketing Which Boosts Conversions
B) MOBILE – Advanced Strategies To Harness Trends In Mobile Customer Engagement
C) WEBSITE – Optimising Websites For Improved SEO, Increased Sales & More Responsive Design

PROPERCORN CASE STUDY

16.05 Social Media Done Properly
Lottie Unwin, Marketing Lead, PROPERCORN

TARGETING & PERSONALISATION

16.25 Boost Results With Targeted, Bespoke Communications Across Digital Channels For A Tailored, Personal Touch Based On Audience Insights
Michael Briggs, Head of SEO & Content, Skyscanner

EMBED DIGITAL – WITHIN BUDGET

16.45 Engaging Colleagues To Embrace The Shift To Digital & Effectively Implement Innovative Communication Strategies – Without Breaking The Budget!
Andy Jones, Head of Digital & Content, Network Rail

17.10 Chairman’s Closing Remarks & Official Close Of Conference Day

For more information on how to get involved in The Digital Engagement Manchester Conference – Trends & Innovations, please call +44 (0)203 479 2299 or email info@digitalengagementconference.com.

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