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Just 5 Weeks Until 22 Digital Directors Uncover The Latest Strategies To Maximise Digital & Social Results In Just One Day

Keep Up To Date, Stay Ahead & Maximise Results With Relevant, Targeted Multi-Channel Strategies For Delivering High-Impact, On-Trend, Engaging Digital & Social Communications

A One-Day, Practitioner-Led Conference & Networking Event, 19th September 2017, Manchester Conference Centre. Download the brochure. Book Now.

Accelerate Your Digital Performance & Boost Engagement With The Most Business-Critical New Breakthroughs In: ✓ Value-Adding Multi-Channel Journeys & Experiences ✓ Harnessing Social Media Trends & Engagement ✓ Best-Practice Facebook, Instagram & WhatsApp ✓ Optimising Digital Impact & ROI ✓ Fresh, Engaging, Stand-Out Content ✓ Driving Brand Awareness & Engagement ✓ Keeping Up To Date With Current & Future Trends ✓ Optimising Data-Driven Targeting ✓ Next-Level Email & Video ✓ High-Impact, Low-Cost Digital Communications ✓ SEO ✓ Blogging & Influencers ✓ Mobile Strategies ✓ Ensuring Colleague Buy-In ✓ Channel Shift

How Can You Deliver Engaging, Impactful & Targeted Multi-Channel Digital & Social Communications Which Keep Ahead Of The Trends & Boost Results?

  1. Multi-Channel Journeys & Experiences: Maximise the value of different digital channels and touchpoints to craft targeted, engaging customer experiences
  2. Monetise Social Media Trends & Engagement: Facebook, Instagram, WhatsApp – take advantage of the latest trends and innovations to drive and maintain engagement…and impact the bottom line
  3. Real-Life Digital Impact & ROI: Prove the benefits of digital channels with the most effective metrics and methods for measuring and evaluating results
  4. Keep Up! What’s Hot & What’s Not? Explore the latest customer trends, innovations and new technologies to stay abreast of exciting opportunities and boost digital performance
  5. Craft Fresh, Relevant & Engaging Content: Bring your digital communications to life with innovative, effective content strategies
  6. Successful Strategies For Building Brand Awareness: Engaging customers in today’s fast-changing digital landscape
  7. Capitalise On Data-Driven Targeting: Best-practice approaches to delivering targeted, engaging digital communications with measurable benefits
  8. Email & Video – Showcasing Next-Level Strategies: Innovative, results-driven strategies to power your video and email communications
  9. Low-Cost, High-Impact: Overcome the challenges of small teams, limited time and low budgets to develop effective, engaging digital communications

Real Insight From 22 Brand-Side Digital Innovators Speaking On: Multi-Channel Journeys • Social Media Trends & Engagement • Facebook • Instagram • WhatsApp • Social Platforms Q&A • Measurement & ROI • Brand Engagement • Engaging Content • Current & Future Trends & The Latest Technologies Panel • Targeting & Data • Email • Video • Optimising Budgets & Results

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PLUS! This Digital Engagement Conference Also Features:

  • 22 Digital Communications Thought-Leaders In 1 Inspiring Day
  • 11 In-Depth Sessions Focused On Your Hottest Digital Marketing & Communications Topics
  • 100% Delegate & Sponsorship Satisfaction Rating In 2016
  • 2 Interactive Panel Discussions: ‘Current & Future Trends & The Latest Technologies’ and ‘Social Media Platforms’
  • 5 Lunchtime Informal Peer-To-Peer Discussions: A) Optimising SEO B) Blogging & Influencers C) Engaging Mobile Strategies D) Ensuring Colleague Buy-In E) Channel Shift
  • 3 Quick-Fire Social Media Platform Snapshots & Joint Q&A
  • 2 Conference Chairs
  • Live Voting
  • Speed Networking
  • Interactive Q&A

Book now!

Can you help brands accelerate their digital engagement and performance? For more information on how to get involved, please email partner@digitalengagementconference.com or call +44(0)20 3479 2299.

Book your exhibition stand and two delegate passes for only £2,499 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.

100% Delegate & Sponsorship Satisfaction Rating In 2016!

08.30 Registration & Coffee, Objective Setting

09.00 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks
Paul Morris, Digital Marketing Director, PZ Cussons
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09.15 “Meet The Delegates” Informal Introductions & Objective Setting

MULTI-CHANNEL JOURNEYS

09.20 Optimising Digital As Part Of The Multi-Channel Mix: Maximising The Value Of Digital Channels & Touchpoints To Engage Customers Throughout The Entire Journey

Michael Briggs, Head of SEO & Content, Skyscanner

SOCIAL MEDIA TRENDS & ENGAGEMENT

09.40 Harnessing The Latest Social Media Trends To Maximise & Maintain Engagement & Prove The Benefits Of Social Media Investment

Lorna Springall, Head of Social Media & PR, Joules
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SOCIAL MEDIA PLATFORMS FOCUS

10.00 FACEBOOK: Best-Practice Strategies To Adapt To The Evolution Of Facebook
Dan Jeffrey, Social Media & Content Marketing Manager, Bettys & Taylors of Harrogate
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10.10 INSTAGRAM: Top Tips For Harnessing Instagram Stories & Social Influencers To Support Marketing Activity
Lisa Pearson, Head of Marketing, Blackpool Cluster, Merlin Entertainments
10.20 WHATSAPP: How Can Brands Make The Most Of WhatsApp & The Communications Opportunities Presented?
Danny Seals, Digital & Experiential Designer, TalkTalk
10.30 Joint Q&A Panel
Exploring the latest audience trends on established and emerging social media platforms to identify new opportunities for brand digital communications

10.50 Morning Refreshment Break With Informal Networking & Social Media Discussion Zones

11.20 Bonus Session; Reserved For Exclusive Partner. To get involved in The Digital Engagement Conference, please call +44 (0)20 3479 2299 or email partner@digitalengagementconference.com for more details.

MEASUREMENT & ROI

11.50 Best-Practice Advice For Effectively Measuring & Evaluating The Real-Life Impact & ROI Of Digital Communications

Speaker To Be Confirmed; Please Check The Website For Details

BRAND ENGAGEMENT

12.10 Successful Strategies For Creating & Maintaining Brand Awareness & Real Customer Engagement In The Evolving Digital Landscape

Paul Fryer, Group Digital Marketing Manager, Kier Group plc
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ENGAGING CONTENT

12.30 Bring Your Digital Communications To Life With Quick Wins For Crafting Fresh, Relevant & Engaging Digital Content

Alicia Custis, Head of Communications & Marketing, Stockport NHS Foundation Trust

12.50 Lunch & Informal Networking For Delegates, Speakers & Partners

13.20 Informal Peer-To-Peer Discussions

A) Optimising SEO
Mike Deyes, Deputy Director of Marketing, University of Liverpool
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B) Blogging & Influencers
Michaela Morris, Head of Digital Governance, Barclays UK
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C) Engaging Mobile Strategies
Caroline Dawson, Formerly Senior Manager, Head of Communications, John Lewis Partnership
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D) Ensuring Colleague Buy-In
Kirstey O’Toole, Digital Engagement Manager, British Gas Business
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E) Channel Shift
Rahna Riley, Digital Services Lead, Rochdale Borough Council

13.50 Afternoon Chairman’s Remarks
Amanda Coleman
Head of Corporate Communications
Greater Manchester Police

CURRENT & FUTURE TRENDS – PANEL DISCUSSION

14.00 Navigating Today’s Fast-Changing Digital Landscape & Keeping Ahead Of Digital & Customer Trends With Insights Into The Latest Innovations & New Technologies Which Could Revolutionise Digital Communications

TARGETING & DATA

14.30 Capitalising On Data-Driven Targeting For Enhanced Digital Communications Which Achieve Measurable Benefits & Maximise Engagement

Perspective One

Donna Campbell, Marketing & Communications Officer, University of Manchester Library
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Perspective Two

Jonathan Lewis, Head of Digital & Partnership Innovation, Channel 4

EMAIL SHOWCASE

14.50 Exploit The Power Of Engaging, Targeted & Automated Email Marketing

Guy Smith, CRM Campaign Manager, ASDA

15.10 Bonus Session; Reserved For Exclusive Partner. To get involved in The Digital Engagement Conference, please call +44 (0)20 3479 2299 or email partner@digitalengagementconference.com for more details.

15.40 Afternoon Refreshment Break With Informal Networking

VIDEO SHOWCASE

16.10 Harnessing Video To Maximise Digital Communications Results & Audience Engagement

Jamie Pelos, Digital Content Manager, British Gas Business

OPTIMISING BUDGETS & RESULTS – CASE STUDY

16.30 Overcoming The Challenges Of Limited Budgets & Resources To Deliver High- Impact, Low-Cost Digital Communications

Richard Lane, Head of Communications, Scope

16.50 Chairman’s Closing Remarks

17.00 Official Close Of Conference Day

For more information on how to get involved in The Digital Engagement Manchester Conference – Trends & Innovations, please call +44 (0)203 479 2299 or email info@digitalengagementconference.com.