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Will You Be Joining Us On Tuesday When 22 Digital Directors Uncover The Latest Strategies To Maximise Digital & Social Results In Just One Day?

Join Us In Manchester! Keep Up To Date, Stay Ahead & Maximise Results With Relevant, Targeted Multi-Channel Strategies For Delivering High-Impact, On-Trend, Engaging Digital & Social Communications

A One-Day, Practitioner-Led Conference & Networking Event, 19th September 2017, Manchester Conference Centre. Download the brochure. Book Now.

Accelerate Your Digital Performance & Boost Engagement With The Most Business-Critical New Breakthroughs In: ✓ Value-Adding Multi-Channel Journeys & Experiences ✓ Harnessing Social Media Trends & Engagement ✓ Best-Practice Facebook, Instagram & WhatsApp ✓ Optimising Digital Impact & ROI ✓ Fresh, Engaging, Stand-Out Content ✓ Driving Brand Awareness & Engagement ✓ Keeping Up To Date With Current & Future Trends ✓ Optimising Data-Driven Targeting ✓ Next-Level Email & Video ✓ High-Impact, Low-Cost Digital Communications ✓ SEO ✓ Blogging & Influencers ✓ Mobile Strategies ✓ Ensuring Colleague Buy-In ✓ Channel Shift

How Can You Deliver Engaging, Impactful & Targeted Multi-Channel Digital & Social Communications Which Keep Ahead Of The Trends & Boost Results?

  1. Multi-Channel Journeys & Experiences: Maximise the value of different digital channels and touchpoints to craft targeted, engaging customer experiences
  2. Monetise Social Media Trends & Engagement: Facebook, Instagram, WhatsApp – take advantage of the latest trends and innovations to drive and maintain engagement…and impact the bottom line
  3. Real-Life Digital Impact & ROI: Prove the benefits of digital channels with the most effective metrics and methods for measuring and evaluating results
  4. Keep Up! What’s Hot & What’s Not? Explore the latest customer trends, innovations and new technologies to stay abreast of exciting opportunities and boost digital performance
  5. Craft Fresh, Relevant & Engaging Content: Bring your digital communications to life with innovative, effective content strategies
  6. Successful Strategies For Building Brand Awareness: Engaging customers in today’s fast-changing digital landscape
  7. Capitalise On Data-Driven Targeting: Best-practice approaches to delivering targeted, engaging digital communications with measurable benefits
  8. Email & Video – Showcasing Next-Level Strategies: Innovative, results-driven strategies to power your video and email communications
  9. Low-Cost, High-Impact: Overcome the challenges of small teams, limited time and low budgets to develop effective, engaging digital communications

Real Insight From 22 Brand-Side Digital Innovators Speaking On: Multi-Channel Journeys • Social Media Trends & Engagement • Facebook • Instagram • WhatsApp • Social Platforms Q&A • Measurement & ROI • Brand Engagement • Engaging Content • Current & Future Trends & The Latest Technologies Panel • Targeting & Data • Email • Video • Optimising Budgets & Results


PLUS! This Digital Engagement Conference Also Features:

  • 22 Digital Communications Thought-Leaders In 1 Inspiring Day
  • 11 In-Depth Sessions Focused On Your Hottest Digital Marketing & Communications Topics
  • 100% Delegate & Sponsorship Satisfaction Rating In 2016
  • 2 Interactive Panel Discussions: ‘Current & Future Trends & The Latest Technologies’ and ‘Social Media Platforms’
  • 5 Lunchtime Informal Peer-To-Peer Discussions: A) Optimising SEO B) Blogging & Influencers C) Engaging Mobile Strategies D) Ensuring Colleague Buy-In E) Channel Shift
  • 3 Quick-Fire Social Media Platform Snapshots & Joint Q&A
  • 2 Conference Chairs
  • Live Voting
  • Speed Networking
  • Interactive Q&A

Book now!

Can you help brands accelerate their digital engagement and performance? For more information on how to get involved, please email partner@digitalengagementconference.com or call +44(0)20 3479 2299.

Book your exhibition stand and two delegate passes for only £2,499 +VAT. Book your stand here. Please note that we have a limited amount of exhibition space available and stands will be issued on a first-come, first-served basis.

100% Delegate & Sponsorship Satisfaction Rating In 2016!

08.30 Registration & Coffee & Enter Your Business Card In Our Competition For A Chance To Win £100 John Lewis Vouchers

08.50 GIC Welcome, Interactive Voting Introduction & Morning Chair’s Opening Remarks
Paul Morris, Digital Marketing Director, PZ Cussons

09.15 “Meet The Delegates” Informal Introductions & Objective Setting


09.20 Optimising Digital As Part Of The Multi-Channel Mix: Maximising The Value Of Digital Channels & Touchpoints To Engage Customers Throughout The Entire Journey

Michael Briggs, Head of SEO & Content, Skyscanner


09.40 Harnessing The Latest Social Media Trends To Maximise & Maintain Engagement & Prove The Benefits Of Social Media Investment

Beth Ashton, Head of Audience, Manchester Evening News


10.00 INSTAGRAM: Top Tips For Harnessing Instagram Stories & Social Influencers To Support Marketing Activity
Lisa Pearson, Head of Marketing, Blackpool Cluster, Merlin Entertainments
10.15 WHATSAPP: How Can Brands Make The Most Of WhatsApp & The Communications Opportunities Presented?
Danny Seals, Digital & Experiential Designer, TalkTalk
10.30 Joint Q&A Panel
Exploring the latest audience trends on established and emerging social media platforms to identify new opportunities for brand digital communications

10.50 Morning Refreshment Break With Informal Networking & Social Media Discussion Zones

11.20 It’s Not Your Journey It’s Theirs. Beyond The Map To Actionable Journey Insight

Tim Nutman, Principal Architect, Thunderhead


11.35 Hear the chair’s top tips for effectively measuring the impact and ROI of your digital communications – what innovative approaches are the PZ Cussons team using and how does it work?

Paul Morris, Digital Marketing Director, PZ Cussons


12.05 Successful Strategies For Creating & Maintaining Brand Awareness & Real Customer Engagement In The Evolving Digital Landscape

Paul Fryer, Group Digital Marketing Manager, Kier Group plc


12.25 Bring Your Digital Communications To Life With Quick Wins For Crafting Fresh, Relevant & Engaging Digital Content

Alicia Custis, Head of Communications & Marketing, Stockport NHS Foundation Trust
12.45 Lunch & Informal Networking For Delegates, Speakers & Partners

13.15 Informal Peer-To-Peer Discussions Experience Exchange (during lunch break)

A) Optimising SEO
Mike Deyes, Deputy Director of Marketing, University of Liverpool
B) Blogging & Influencers
Michaela Morris, Head of Digital Governance, Barclays UK
C) Engaging Mobile Strategies
Caroline Dawson, Formerly Senior Manager, Head of Communications, John Lewis Partnership
D) Ensuring Colleague Buy-In
Kirstey O’Toole, Digital Engagement Manager, British Gas Business
E) Channel Shift
Rahna Riley, Digital Services Lead, Rochdale Borough Council

13.45 Afternoon Chair’s Remarks

Amanda Coleman, Head of Corporate Communication, Greater Manchester Police


14.00 Navigating Today’s Fast-Changing Digital Landscape & Keeping Ahead Of Digital & Customer Trends With Insights Into The Latest Innovations & New Technologies Which Could Revolutionise Digital Communications


14.30 Capitalising On Data-Driven Targeting For Enhanced Digital Communications Which Achieve Measurable Benefits & Maximise Engagement

Perspective One

Jonathan Lewis, Head of Digital & Partnership Innovation, Channel 4

Perspective Two

Donna Campbell, Marketing & Communications Officer, University of Manchester Library

15.20 Afternoon Refreshment Break With Informal Networking


15.50 Harnessing Video To Maximise Digital Communications Results & Audience Engagement

Jamie Pelos, Digital Content Manager, British Gas Business


16.10 Overcoming The Challenges Of Limited Budgets & Resources To Deliver High- Impact, Low-Cost Digital Communications

Richard Lane, Head of Communications, Scope

16.30 Chairman’s Closing Remarks

16.45 Official Close Of Conference Day

For more information on how to get involved in The Digital Engagement Manchester Conference – Trends & Innovations, please call +44 (0)203 479 2299 or email info@digitalengagementconference.com.